Gain  Marketing and Public Relations Skills at USF this Summer

Tampa, Fla. (July  1, 2008) ─ Interested in gaining skills in marketing and public relations? The University of South Florida's Division of Continuing Education offers short-term professional courses that can assist you achieve success as a Marketing or PR practitioner by improving your organizational abilities and knowledge. The summer offerings include:

Public Relations Theory and Practice provides a core foundation on public relations practices, its role in achieving organizational objectives, and the responsibilities of PR practitioners. This course is offered on Thursday/Friday, July 17-18 from 9:00 a.m. to 4:00 p.m. Fee is $195.

Creative Advertising explores proven techniques to help you deliver your advertising message in a memorable and effective way. You will examine case studies and analyze successful creative campaigns. This course is offered on Thursdays, Aug. 14 through Aug. 21, from 9:00 a.m. to 4:00 p.m.  Fee is $195.

Public Relations Writing teaches you ways to improve your writing skills and how to tailor messages for various audiences and media. You will also learn how to produce public relations materials and media kits. This course is offered on Friday and Saturday, Aug. 1-2, from 9:00 a.m. to 4:00 p.m. at USF Tampa. Fee is $195.

Special Event Planning demonstrates how to create unique and successful special events such as galas, fundraisers, health fairs and similar special events. Learn to add that special touch to make your event memorable. Topics include planning and research, implementation, on-site management, contracts, budgeting, and working with vendors. This course is offered on Friday and Saturday, Aug. 29-30, from 8:30 a.m. to 3:30 p.m. Fee is $220.

All courses are offered at the USF Tampa campus except for the Special Event Planning course which is held at the USF Downtown Center at 1101 Channelside Drive in Tampa. Courses can be taken individually or as part of the Public Relations certificate program offered by USF Continuing Education. For more information on these programs, call Lisa Orr at 813-974-5526. To register, call USF Continuing Education at 813-974-2403 option 1 or online at www.outreach.usf.edu/conted/PR.  A $25 late fee is effective five days prior to course start date. Parking fees may apply.     

(USF)

Professional and Workforce Development, a division within USF Continuing Education, provides noncredit career training, professional certificate programs and personal enrichment courses in the Tampa Bay region. For more information, visit the web at www.outreach.usf.edu/conted.